MINIMALISM ORIGAMI
For this women’s activewear collection, there was a mixture of influences; the aesthetic of minimalism, origami, Japanese architecture, and cubism in neutrals, with a splash of lively blue. The goal was sophisticated activewear with a structured twist. Devised with ease and comfort in mind, while complimenting the curvy figure. This activewear is for the fashionable runner.
CONCEPT
DESIGNS
TEXTILES
CUSTOMER TARGET MARKET
TECH PACK
PROCESS
